PRIVATE BETA — COMING SOON

Your cameras see.
Hskum understands.

Hskum uses AI to understand what's happening inside your store — turning existing camera feeds into customer insights, store analytics and events that matter.

BUILT FIRST FOR FASHION RETAIL.

ZONE 01
DWELL 18s · INTEREST ↑
HSKUM.AM · CAM 02
PHYSICAL WORLD → OPTICS → AI → INTELLIGENCE

01 — FROM FOOTAGE TO INTELLIGENCE

  1. 01 OBSERVING

    Your cameras are already collecting the data.

  2. 02 TRACKING

    Hskum reads movement, dwell and interaction.

  3. 03 SPATIAL MODEL

    Your store becomes a spatial model.

  4. 04 INTELLIGENCE

    Behavior resolves into intelligence.

STAGE 01

Camera feed

Existing store cameras. No new hardware, no new wiring.

STAGE 02

Observe

Continuous monitoring of movement, dwell and store activity.

STAGE 03

Understand

AI recognises interactions, traffic patterns and meaningful events.

STAGE 04

Act

Insights and alerts, instead of hours of footage to review.

02 — LIVE STORE INTELLIGENCE

Know what's happening. Without watching what's happening.

HSKUM.AM · STORE 01 — YEREVAN NORTH TODAY · 18:46:03
0
Visitors
+0%
vs yesterday
18m 42s
Avg. visit
0
Product interactions

Traffic by hour

09:00 → 21:00
AI insight · Outerwear engagement ↑ 31% against the 7-day average

Spatial analytics

PROCESSING…
OUTERWEAR
NEW COLLECTION
CHECKOUT
Outerwear is today's hottest area
38% MORE ENGAGEMENT THAN AVERAGE

Hot right now

PRODUCT INTEREST · LAST 4H — HOVER TO LOCATE IN STORE

03 — AI ACTIVITY

Hours of footage become moments that matter.

+ NEW EVENT DETECTED
SIMULATED FEED · DEMO DATA

04 — ALERTS THAT FIND YOU

Important moments find you.

Get notified when something needs your attention — wherever you are. No dashboard-watching required.

Telegram WhatsApp SMS Hskum app

PLANNED DELIVERY CHANNELS · NOT YET AVAILABLE

TRAFFIC_SPIKE
18:46hskum.am

05 — WHERE THIS IS GOING

Eventually, just tell Hskum what matters.

MONITORING RULES · CONCEPT
$ hskum rule create
>

A programmable observer for physical businesses — described in plain language. This capability is part of the Hskum roadmap, not a current feature.

Understand behavior. Not identity.

Hskum is being designed around privacy-conscious retail analytics, focused on events, patterns and behavior rather than customer identity.

The goal is to understand how a store works — traffic, dwell, interest, queues — not who walks through the door. No facial recognition, no individual profiles.

Your store is already telling you what's happening. Hskum helps you see it.

LAUNCHING FIRST WITH SELECTED FASHION RETAILERS.